McDaniel College, Westminster, MD
Bachelor of Arts in English and Spanish (double major), GPA 3.7 

Professional Experience

Online Marketing Manager
Europ Assistance USA, May 2015–Current

  • Developed content marketing plan and manage content marketing program
  • Co-wrote annual marketing plan
  • Lead the digital marketing strategy planning, management and execution
  • Develop and manage cross-channel lead nurturing strategy and lead scoring program
  • Led redesign of corporate website and leading design of new product website
  • Act as webmaster of two websites
  • Manage website hosting for corporate website and two product websites
  • Act as Hubspot administrator, including performing setup, process and nomenclature development, website integration and landing page and email template design
  • Serve as subject matter expert on UX, web best practices and analytics on two cross-departmental product development teams
  • Setup and manage Google Tag Manager and Google Analytics accounts on marketing sites and digital products
  • Implemented advanced analytics tracking process and nomenclature for all marketing collateral and campaigns
  • Conduct key performance indicator analyses to identify and develop analytic tracking strategies for marketing websites and digital products
  • Collect and analyze metrics on websites, social media, campaigns and content
  • Develop social media strategy and manage profiles on Facebook, Twitter and LinkedIn
  • Write blog articles for Europ Assistance USA and Asterisk blog
  • Update and reformat marketing collateral including ads, GIF’s and graphics
  • Reduced corporate website bounce rate by over 30% through strategic redesign
  • Increased social media referring traffic to company websites by over 500%

Associate Director of Creative and Digital Marketing Strategy
The Webster Group, July 2013–May 2015

  • Led creative and digital marketing department
  • Wrote and implemented department business plan detailing budget, timeline and strategies
  • Developed standard contracts and client project quotation process
  • Worked directly with non-profit, government and corporate clients to develop marketing strategy
  • Designed print and digital marketing materials for non-profit, government and corporate
  • Developed social media strategy and managed profiles on Facebook, Twitter, LinkedIn and Google+ for clients and The Webster Group
  • Built, designed and acted as webmaster of 10 websites
  • Wrote blog articles for The Webster Group blog
  • Created videos and sideshow presentations for client events
  • Facilitated, edited and published podcasts
  • Worked as on-site event staff in various capacities
  • Increased fundraising total by over 600% in less than one month by planning and executing a local grassroots digital marketing campaign
  • More than doubled organic search engine traffic to an existing website by implementing search engine optimization strategies 

Marketing Coordinator
Certified Contractors Network, May 2012–July 2013

  • Acted as lead on developing and executing comprehensive marketing plan
  • Tracked marketing spending, analyzed campaign costs and effectiveness
  • Designed ads, product packing, proprietary materials and event materials
  • Laid-out, edited and wrote articles for monthly newsletter
  • Created promotional videos
  • Acted as webmaster of 2 websites and led website redesign
  • Built, designed and acted as webmaster of dynamic event micro-sites
  • Planned and executed email marketing campaigns
  • Developed social media strategy and managed profiles on Facebook, Twitter, Pinterest, LinkedIn and YouTube
  • Provided member services and software support
  • Wrote technical manuals and created instructional videos for software products
  • Managed software billing, including user charges and programmer payments
  • Managed relationship with software programmers
  • Acted as database administrator for integrated CRM, e-commerce and marketing software 

Software Proficiency & Relevant Skills

  • Hubspot
  • Microsoft Dynamics
  • InDesign
  • Photoshop
  • Illustrator
  • Acrobat X
  • Dreamweaver
  • Final Cut Pro X
  • WordPress
  • Drupal
  • Google Analytics
  • Google Tag Manager
  • Microsoft Office
  • Constant Contact
  • MailChimp
  • CSS/CSS3

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